Verve Media, a prominent digital marketing agency, has secured the role of social media marketing partner for iLY, an online store specializing in idli and dosa flour. Under this partnership, Verve Media is tasked with providing comprehensive solutions to firmly establish the brand in the market. The primary focus will involve developing engaging and high-quality content strategies to guide customers seamlessly from various social media platforms to the iLY website.

Vinay Singh Sangwan, Co-Founder of Verve Media, expressed enthusiasm about the collaboration, emphasizing the cultural significance of idlis and dosas as comfort food for every Indian. He highlighted iLY’s innovative approach to these traditional dishes and outlined the agency’s commitment to connecting the brand’s ideologies with households through strategic social media marketing. Sangwan affirmed Verve Media’s dedication to handling iLY’s social media channels and delivering innovative strategies for the brand.

Manjari Susiganeshan, Founder of iLY, shared her satisfaction with the partnership, praising Verve Media’s young and talented team. She expressed admiration for their unique content ideas and effective time management, anticipating a significant impact on the naturally fermenting flour market.

With a successful track record spanning six years, Verve Media has established itself as a leading integrated marketing agency, renowned for delivering creative digital solutions to clients across diverse industries. Their clientele includes notable names such as Rummy Circle, Broker Network, HiCare, Shell, Truenorth, The International by Tunga, UNDP, Bigflex, and NABFOUNDATION, among others.