MYRE Capital, the Neo-Realty investment platform, has appointed Nitin Virmani as its Head of Marketing to reinforce its leadership team and advance its mission of democratizing commercial real estate investments for both retail and HNI investors. Nitin, a seasoned marketing professional with a focus on the digital ecosystem, has worked with leading B2B, B2C brands, and agencies.
In his role, Nitin will spearhead MYRE Capital’s efforts to establish a robust brand positioning by enhancing performance marketing and CRM capabilities. The goal is to offer a diverse range of investment products to investors under Nitin’s strategic leadership.
With an Executive MBA from IIM Rohtak and over 11 years of experience, Nitin has led digital strategy, channel marketing, performance, and growth marketing for various brands. Previously, he played a key role in digital acquisition and growth at the School Ed-Tech unicorn, LEAD, and managed digital marketing operations for Shemaroo Entertainment Ltd. His agency experience includes leading account management for major brands such as Hyundai India, Times Jobs, DS Group, Burger King India, among others.
Aryaman Vir, Founder & CEO of MYRE Capital, expressed confidence in Nitin’s addition to the senior leadership team. He highlighted MYRE Capital’s success in revolutionizing real estate investments and achieving substantial growth, with over 35,000 users on the platform and an AUM exceeding INR 220 crores. Aryaman Vir is optimistic that Nitin’s expertise will contribute to scaling up the business further.
Nitin Virmani, the newly appointed Head of Marketing, sees significant potential for growth in neo-realty products in India. He expressed excitement about joining MYRE Capital’s growth journey and emphasized the unique offerings of the platform, including fractional ownership and lease rental discounting. Nitin looks forward to working with the team to enhance marketing efforts both in India and among NRIs abroad.
In outlining his approach, Nitin emphasized setting best practices, building teams, promoting innovation, and bringing cost efficiencies to marketing while scaling up the business. MYRE Capital’s assets are spread across key locations such as NCR, Mumbai, Pune, and Bangalore, and the company recently announced a structured debt investment opportunity in Hyderabad for accredited investors.