Harshvardhan

instagram-hashtags-importance

How to Use Instagram Hashtags the Right Way

Let’s discuss how you can use Instagram hashtags optimally. If you wondered whether hashtags are still a thing – they are! Choosing a good mix of trending and specific hashtags will gain you more followers and extend the reach of your posts. Tune in to learn all about the awesome tool that can help you generate first-class hashtags!

WHY INSTAGRAM HASHTAGS IS STILL RELEVANT & IMPORTANT

Are Instagram hashtags still working today? We found that using a lot of relevant hashtags we get a lot more likes, comments, profile visits and followers, because hashtags increase the post reach to a vast audience. Using hashtag is a great way to reach out to more people, let’s say when people are searching for something on Instagram, they will most probably find your content.

CHECKING YOUR POST'S REACH INSIGHTS ON A BUSINESS ACCOUNT

If you have a business account on Instagram, you can see an insight option on the right side. Instagram Insights is a native analytics tool that provides data on follower demographics and actions, as well as your content. It helps in tracking the growth of your account, how many followers you got in past few weeks, or how many people are visiting your profile, how your hashtags are performing, what is the reach by using hashtags etc. Basically insights provide every detail related to your account.

USING A MIX RATHER THAN ONLY BIGGER AND TRENDIER HASHTAGS

To increase the reach, it’s not only about using bigger and trendier hashtags, it’s all about mix of hashtags, location tags, tagging influencers. This increases the reach ever more because people also search for locations and influencers profiles. This strategy will make your content to reach even more people.

HOW TO USE TOOL LIKE INGRAMER TO GENERATE GOOD MIX OF HASHTAGS

This is the best tool to find out a mix of hashtags related to your content, this tool has a really nice user interface, so basically what ingramer does is, let’s say you type motivation and click generate hashtags, it will find out all hashtags related to the niche motivation.

THE NEGATIVE CONSEQUENCES OF USING HASHTAGS THAT ARE TOO GENERIC

Some hashtags have really high search volume, for example, as we discussed motivation hashtags, it has more than million posts under it. So, it’s hard for your content to get discovered between a million posts.

GETTING A HIGHER CONVERSION OF NEW FOLLOWERS WHEN USING SPECIFIC HASHTAGS

Let’s take the ‘daily motivation’ hashtag for example, it has 400,000 posts under it, so here there are more chances for your content to get discovered. Hence, using specific hashtags can help you get a higher conversion of new followers.

THE USEFUL COPYING CAPABILITY ON INGRAMER AND SAVING THE BEST HASHTAGS

The best thing about the ingramer tool is, it has this useful copying and saving up the best hashtags for your Instagram posts. When you search for your content related hashtags, it generates a lot of hashtags which you can shorten the number of hashtags you want for your posts, then you can copy the hashtags to your clipboard and add it to your Instagram post.

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