CUSTOMER REVIEWS ARE IMPORTANT
Neil and Eric talk about why customer reviews are important and how you can actually get more. In our online society, reviews play a critical role in helping customers make their purchase decisions. In today’s world if you want to purchase something online suppose from amazon you start looking for product reviews by customers, you look for restaurant reviews before going there. Customers reviews helps because it’s validation from other people which in terms helps in increasing the conversion rates.
so, now the question is how to get customers give you reviews?
Here are some tips and strategies for encouraging customers to leave reviews in both B2B and consumer-based markets.
B2B AND CONSUMER-BASED STRATEGIES TO GET MORE CUSTOMER REVIEWS
USING NPS SOFTWARES TO ENCOURAGE CUSTOMERS TO WRITE REVIEWS
The other thing about customer reviews is that there are a lot of NPS software. Eric uses asknicely, what it does is for a click flow once you buy the software every 3 months they would send you an email asking “hey, how likely would you recommend our software to a friend? ” Rate it on a scale of 0 to 10, now anybody who rates higher say 9 or 10. what will happen after that is they will be funneled into other email list saying “hey, thankyou for rating us 9 or 10, are you able to write us a review on G2” basically NPS software is funneling people based on their behaviour if they rate 7 or 8 they will be funneled for “hey, can you give us more feedback on how to improve our services.”
THE POSITIVE IMPACT OF FOLLOWING UP WITH THE CUSTOMERS TO GET MORE POSITIVE REVIEWS
A lot of people who are going to leave reviews will be the people who are upset with the product. Of Course there are a lot of positive people who want to leave reviews as well. But when you follow up with people and educate them, give them free training videos, eBook for few days or weeks and then follow up asking for reviews the chances are more likely to get positive reviews.
Following up with giving more free stuff to customers can cause them to leave nice reviews.